Sunday, October 12, 2008

Link Building - What You Must Know

Link Building Builds Businesses Online by sending customers directly to your website via the links themselves, but more importantly by building confidence with the search engines. The more links you have the more relevant your site will appear to the search engines and, as a result, they will rank your site higher than sites which they consider less relevant. This sounds simple in theory, but of course there is a catch, or several to be honest !

Relevance
This is probably the most important factor when link building, as a link to a totally irrelevant site could actually have a negative effect on your search engine ranking but a link to a highly relevant site will greatly increase your ranking, and if you link to several highly relevant sites that are themselves already highly ranked you will hit the jackpot over time, but you must be patient!

The Hare and the Tortoise
Another consideration with link building is speed. Contrary to what you might think it is better to build your links slowly, as this will appear much more natural and therefore genuine to the search engines, and in fact you may be penalised by the search engines if you build your links too quickly!

Link Type
There are three main link types and each will be viewed differently by the search engines.

Outgoing Link
This type of link is very easy to acquire, but will possibly take visitors away from your site without them ever returning, and may even have a negative effect on your search engine ranking, at best they will have very little effect either way.

Reciprocal Link
This type of link is still relatively easy to acquire and although it is not considered as relevant to search engines as it used to be, it is still worth having - especially if the site you are swapping links with is highly relevant and highly ranked.

Incoming Link
Also known as a back link, this should be the preferred option in your linking strategy, but again aim to get back links from sites that are highly relevant and aim to get as many as possible over a period of time, in fact, in my opinion, you should aim to add at least one of these back links every week for the entire lifetime of your website.

Link Farms
These are websites that only exist to link to other websites, DO NOT use these sites as the search engines may ban your site for linking to them !

Directories
In the early days - register with as many directories as possible to get some links out there immediately!

Outsourcing
Many people choose to outsource link building - I would advise against this in the early days, and if you do eventually use this method, make sure that the outsource company are using a personal approach to link building and not using bulk spam email or link farms.

Timing
The best time to start link building is NOW !!!

Top Tip
Free back links with good anchor text from highly relevant high ranking sites with a .gov or.edu domain are excellent indicators of relevance in the eyes of the search engines!
Good Luck with your internet career.

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Article Source: http://EzineArticles.com/?expert=Daniel_R_Stone

Saturday, October 4, 2008

Ideal PPC Advertising Company

If you have deeply rooted your feet in the online market, then there is not much to worry about. But there is an aspect that you should take care of. Review your PPC services on a timely basis. Why do you think it so? It is because of the fact that online market is very volatile. To be on a safer side, you should recheck your PPC services.

In some cases, if you find that you are not able to conduct your PPC services properly among your current affiliates, then youa should better hand over these PPC services to a good PPC advertising company. On the world wide web, there are infinite PPC companies which can provide you the kind of PPC services that you are looking for. Why do people think that PPC as the most suitable for online advertisements? Anything that works at cheap price and provide you exorbitant profits is the ideal aspect for all people.

PPC advertising is the current trend in the online market for spreading one's affiliate network. Here you have to pay to your affiliates only when they give you optimum clicks. A click on your ad is all what you need. Why should you pay in advance to your affiliates when the sale is not yet generated. Let the sale of your products generated first, then only you should go for further payment. In such case, PPC advertising stands tall among all the kinds of advertising procedures. Several business surveys have shown that there is no other form of advertising methodology that can be boastfully compared to PPC.

These days PPC advertising companies are in great demand. If you are the owner of an online company and not able to work out your PPC services, then it would be good if you move these services to a good PPC advertising company. It is always good to take the help of the experts who are specialized in this respective field. Hence, an ideal PPC advertising company is the key to the success in PPC services.

Naman Jain is an Online Marketing professional, presently working with Rupiz Media, one of the leading SEM company offering expert SEO services, PPC Advertising, Article marketing services, drupal development, UK web development solutions and website designing over the globe.

Article Source: http://EzineArticles.com/?expert=Naman_Jain

Tuesday, September 30, 2008

The Income Is Effected By Website Rankings

By: Harjit Kaur

First, go to the search engine where you want to check your site’s ranking, and enter the keywords you want to check. Your result pages will come up, and you will need to look through them until you find your website. SEO experts recommend that if you aren’t listed in at least the top 20 then you should continue to optimize, as most people won’t look any further than that. This is simply common sense. When you are determining if your rank is high enough simply think to yourself, “Would I look for this long for this page?”

You will want to do this with each search engine and directory until you have some idea of where you are. Check your website's rankings regularly, because changes to algorithms can affect them drastically and quickly. Keep in mind also that thousands of new web pages are added daily, and many of them are actively trying to get ranked ahead of you. That’s right. There are thousands of other in on the same game as you so you must keep sharp. Your competitors may be reading these same articles and using these same tricks!

If you can’t find your website in a search engine’s results, you should enter “site:” your domain name in the keyword field to see whether you are listed at all. If your URL appears with the name or description of your site then you are somewhere in the search engine’s index. If all you get back is a blank page, then you’re not in the search engine’s database at all – you need to wait longer. This trick of typing “site:www.yourdomain.com” also helps you to determine how many pages you have indexed on each particular search engine. The more pages that are indexed, the more likely somebody is to encounter your site.

It you find that your website is miles away from the top 20, don’t be discouraged – you can change that! You may need to re-evaluate your keywords, and try to find new ones that are more relevant to your site. Many search engines have human-edited rankings for the most commonly searched-for phrases, and it is often difficult to get in that list. Good content is the best way to increase your chances of getting a high ranking for a certain topic. The more popular that your page is with the masses, the more popular it will be with search engines
Search engines are a perfect example of “the chicken or the egg.” In this case, there is an answer! Search engines attempt to deliver sites that the populous has deemed important, not the other way around. This is why it is so important that you have good, relevant content and plenty of it. If you want to check to see if a single web page on your site has been indexed, visit the search engine and enter the complete URL, like this: http://www.yourpage.com/yourpagename.html. If the search engine has indexed that particular page then it will come back with a description of it. If it hasn’t then you’ll see a message saying something like “Sorry, no information is available for that URL”.

On Google, if your URL has been indexed, this page will offer you to show the cached version of the page, or to find similar pages, as well as pages that link to your page or that contain your URL on the page. You could go ahead and use these manual tracking methods, but we would recommend that you consider using online tools or downloadable software that will allow you to check these things more quickly. It can be a very tedious and time-consuming job to do by hand, especially if you have several sites to monitor.

Submit your website properly to each search engine and directory by hand, making sure you understand each site’s rules. Using automatic submissions is just not a good idea. There are so many things that can go wrong and you just don’t know what goes on behind the scenes. Work by hand and if possible, contact the search engine or directory and ask them if there is a specific reason that your site was suddenly removed. Ask them if there is any action that you can take to make up for any mistakes that you may have made. Get as many one-way links as you can from directories or pay to have good websites link to yours. One-way links are better than two-way ones. Monitor your results regularly to find out what’s working and what’s not. Don’t be afraid to make changes. Keep all these things in mind and you can recover from a rankings tumble easily.

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Source : http://www.articlecompilation.com

Best Ways to Make Money Online

There are tons of different ways for teens to make money, the challenge is finding the method that suits you the best. It is really hard to find best ways to make money online amidst fake claims. If someone really knows the quickest ways to make money, he won't share it with you. I had experience with many fake claims so I recommend going with trusted methods only.

here are Best Ways to Make Money Online to get you started:

Blogging

One of my favorite ways to make money online is blogging. There are a couple of options here, you can opt to create an authority blog on your favorite subject and sell advertising space as popularity grows or you can build niche blogs and use cpc advertising to make money from search traffic. Both have their benefits and both methods can be very profitable, which one suits you best?

eBay

eBay is quite simple to do; you register with eBay and list your products to sell. When your products are sold, you get paid via secure payment gateway. For you to become successful on eBay products must be chosen carefully. Everything doesn't sell. You can choose to keep stock or use a drop shipper.

Building and Managing Websites

New webmasters are popping up all over the place. People whom have never imagined running websites are quitting their day jobs and making money online and there are so many more opportunities floating around, just waiting to be snatched up by you.

Google AdSense

If you have a theme based blog or website, Google AdSense can churn good profits for you. Sign up with AdSense is simple, once your account is approved, you can create panels and paste code on your pages. Google will show relevant ads on your pages and if any reader clicks on those ads, you get paid.

Virtual Assistant

Lets face it, most teenagers are more experienced online than some of the older guys that have used the Internet for a longer period of time, that give you an edge up in the world of virtual assisting. Virtual assistants tend to do a little of everything for webmasters and you can find these opportunities in webmaster forums and freelance work exchanges.

Affiliate marketing

In simple words affiliate marketing is making referral to merchant website and getting paid for it. If you have a blog or website, you can put affiliate links on your pages. For example if your website is about pet care and you have good readership, then you can add links to merchant websites selling pet care products. For every referral sale you get commission.

Freelance Work

Freelance writing, freelance web design and other freelance opportunities pay the bills for many online entrepreneurs and age seems to be no boundary in this field.

Online surveys

If you don't want to invest and get into the hassle of putting up blog or website then survey for money is good option for you. Remember good survey websites let you register free, never pay money to become member. It is the safest option to make money online. You get paid for each completed survey.

The real essence of online business is to run on auto pilot where you have to spend minimum time. Freedom should be the motive to start e-business.

Thursday, September 11, 2008

DUMMYS BOOKKEEPING

Please don't think I am calling you a "moron" to hurt your feelings in any way. I was a moron when I first started setting up my files. I hated accounting in school and am the type that would much rather add 2+2 on a calculator than in my head _ but you have to do it. You have to force yourself to do it NOW _ right at the beginning! Many of a business has collapsed simply because they lacked organization in their basic accounting business practices. Don't be one of them!

As a small mail order business you don't have to really do much in the beginning. Here is how to set up your files from ground zero:
1. Take out a hanging file folder and a label of any kind. (Hanging folders and labels for them can be purchased at K-Mart, Wal-Mart and any office supply store.)
2. Type or hand print "Receipts" on the label and place it on the hanging folder.
3. Now, place 5 MANILA file folders inside the hanging file folder (which you labeled "Receipts") and label each of the manila file folders with the following headings: a. Advertising b. Postage c. Office Supplies
d. Utilities and Rent for the Office
e. Miscellaneous

You now have one large hanging file folder with 5 separate manila file folders inside it. Carefully place your hanging file folder in your metal file cabinet or cardboard banker's box. (A banker's box can be purchased at any office supply store also and normally cost around $4.) Now, wasn't that easy? Some of you reading this will think that I am attempting to insult your intelligence. This is NOT my intention. This report is broken down in a simple, step-by-step way so everybody can understand it _ regardless of their previous knowledge and experience. Remember, some people have never worked in an office their entire life.

What seems simple and accepted to some of us, may be something another person would never have known. Okay, let's go back to where we were. You now have one master file completed and we're ready to make another just like it. This time we'll name the hanging file folder "Income" and label 3 manila folders inside it with the following headings:

(A) Completed and Shipped Orders
(B) Inquiries and Correspondence.
(C) Open Orders Still Pending.

See how easy? From now on, you simply make another folder as the need arrives and you're files will always be easy to maintain. (Once you get this concept down pat _ you can easily think about getting a computer. A computer organizes its information in the SAME manner. Believe me - this same system works! You'll be amazed at how many mistakes it will help you prevent.) Yes - bookkeeping is a very simple process. All you have to do is keep the system going. For instance, every order that I process, I completely finish before moving on to the next order. Example:
1. Mail is received and opened. As each piece is opened it is placed into individual piles. Orders with pre-payment are placed in one pile, information and daily correspondence in another, and so forth.
2. Each order that has been pre-paid for is processed first - with each one being processed individually to completion. (That means it is in an envelope, a label typed out and the completed order is ready to be mailed at the post office.)
3. During the process, the "date," "amount of check or payment" and "product ordered" is recorded on the outside of the envelope - making sure the customer's full name, address and telephone number (if available) is on the envelope too.
4. Just before closing up the office for the evening, the envelopes are then keyed into the database on our computer (you can substitute a computer for the hanging files in the beginning.) We record all the information that was written on the envelopes during the processing of the order. (Don't think you will remember "what" the order was. That thinking will open you
up to make human errors.)

As your business grows, your understanding and abilities will grow also. At that time you can grow into a more sophisticated means of keeping the books.

Read to:
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learn yours money